musQueteer logo

Startups and Scaleups

We are your partner to grow faster, more fun and better

Are you a high-growth entrepreneur looking for a management system that fits the needs of your startup? On this page, we’ll show you why Salesforce CRM is the perfect system for start-up (and fast-growing) businesses and how you can use it to grow your business. We’re also here for you if your startup is growing faster than you can keep up with. For example, we offer services for Data Migration, Release Management, Change Management and (Agile) Implementation Management. With this, we ensure that your growth always runs as smoothly as possible.

Our consultants handle the implementation of a CRM such as Salesforce from start to finish. This minimizes interruptions to ongoing processes and gets your CRM experience off to a flying start! We ensure that all your precious data is already loaded into Salesforce and that the new system is rolled out gradually. After all, a new system always takes some getting used to, and because change often leads to friction, we guide stakeholders in dealing with the changed work processes.

We work Agile, which means that we always pay attention to agility and flexibility in a project. After all, circumstances can change quickly, and we respond intelligently. Together with our teams and the client, we work toward a common goal. We invest responsibilities and ensure that those responsibilities can be met. Through clear framing, combined with agility, we minimize waste. Sounds cool, but more importantly, this makes everyone work more comfortably!

Why is Salesforce perfect for startups and scaleups?

CRM in the Cloud

One of the biggest advantages of Salesforce for Startups is that it is a cloud-based CRM system. This means you can access your customer data and analytics anywhere, anytime, as long as you have an Internet connection. This is especially useful for entrepreneurs or sales teams who are on the road a lot and do not sit at their desks all day.

All in one solution

Salesforce offers startups an all-in-one customer relationship management solution. This means you can store and analyze all your customer data in one place, giving you a full 360˚ view of your customers. You can communicate with them through multiple channels, such as email, social media and mobile apps. All this saves you time and increases efficiency.


Startups benefit from Salesforce because of its automated solutions for your sales and marketing processes. By automating these processes, you save time and increase efficiency. For example, you can automatically send emails to potential customers, qualify leads and streamline the sales pipeline. That gives you more time to focus on growing your business.

Real-time insight

Salesforce gives you real-time visibility into your customer data and analytics as a startup. This means you can react quickly to changes in your business and the marketplace. Moreover, these insights help you make better decisions and grow your business faster.

Do you have a question?

Our colleagues are ready and happy to help you.

Salesforce is more than software


AppExchange is an online marketplace where startups can find and download apps designed to work with the Salesforce platform. These apps can help you as a startup or scaleup with your sales, marketing and service tasks and give you the tools you need to scale. Here you will find specialized consultants who can help make implementation and expansion as smooth and enjoyable as possible. You will also find ready-to-use Salesforce (partial) implementations from Salesforce users who have faced the same problem before and managed to solve it in Salesforce. As a result, you don’t have to keep reinventing the wheel.


Trailhead is a free online learning platform that helps startups (and other users) develop the skills needed to use Salesforce and get the most out of it. Startups can receive free training and improve their sales, marketing and service skills. Even if you are not yet a customer you can use this for free. This is a good way to get acquainted with Salesforce and get a preliminary look at how it works.

Experienced support for smooth processes

As a startup or scaleup, you need as much capacity as possible on your core processes. These must run smoothly and be continuously improved to achieve growth. So that means that there should be only minimal (preferably no) disruption in the peripheral processes, such as sales, marketing, administration, etc. Sounds a bit utopian, perhaps, because every system suffers from hiccups from time to time. But what matters then is that there is a knowledgeable and customer-oriented support department ready to get everything running again as quickly as possible. Our musQueteer support team delivers just that; we do everything we can to keep you working nicely and prevent disruptions.

Standard wherever possible

customization where it is needed

Of itself, Salesforce already has a range of capabilities. Add to this the capabilities of AppExchange (see above) and you immediately have a very complete solution on your hands. But of course, there may be times when a link needs to be made to further link Salesforce to your company’s processes. Or you need a piece of software that does not yet exist to optimize your processes. To this end, musQueteer developers develop with Ruby on Rails and on the Heroku Cloud platform.

If a startup is looking for a digital solution or software application, but has no idea what technology to use, we recommend Ruby on Rails as the first choice. If the requirements are simple, scalable and fast, Ruby on Rails is a perfect fit. In addition, Ruby on Rails is very secure. Our world is becoming increasingly digital and almost all data is accessible via the Internet. Therefore, Ruby aims to make web apps secure and avoid cyber attacks. Both server side and client side.

On Cloud platform Heroku, we build any web app you want (for example, using the Ruby programming language). Development on Heroku is made easy and deployment is super fast. The simplicity and ready-to-go setup makes Heroku very suitable for Startups/Scaleups. But large organizations such as Toyota and Citrix also use Heroku. Heroku requires comparatively little computing power.

Want to learn more about Salesforce?

Check out our Salesforce page to see what modules will help you grow faster, better and more fun!

Want to know more about IT Project Management?

Then read on to our IT Project Management page about how we facilitate your growth.