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Energy Companies

Get a 360-degree view of your operation and customer with data.

There is a lot of data in the Energy industry. On the one hand, we see technical data coming from the systems, and on the other hand, all kinds of information exists around the customer. What is often lacking is an aggregated view and real control of this data. To get a 360-degree view of your operation and of the customer, you have to make smart use of what you already have and innovate where necessary. This is how we optimize internal processes and make customers even happier.

Optimize internal processes

In an era when data is driving business innovation and efficiency, the energy sector is in a unique position. Managing massive amounts of data is essential to meet growing energy demand and constantly changing market conditions. But how can you optimize processes with data in the energy industry? The key lies in smart deployment of software solutions such as Salesforce Energy & Utilities Cloud, along with crucial aspects such as data migration, release management, change management, and agile implementation management.

Data Migration in the Energy Industry: Transitioning to the Cloud

Managing large amounts of data is a hallmark of the energy sector. Data ranges from customer information to operational data to financial data. Migrating this data to an advanced cloud solution such as Salesforce Energy & Utilities Cloud is a crucial first step.

Data migration involves the secure transfer of historical data and ongoing data from existing systems to the new (cloud) environment. The goal is to maintain data consistency and integrity so that decisions can be made based on real, accurate information rather than a generalized estimate.

This is where our expertise in data migration and experience with Salesforce comes in handy. It is essential to use the right tools and processes to ensure a smooth and controlled migration. This will lay the foundation for data-driven decision making in the energy industry.

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Release Management: continuous improvement with data

If you as an organization have chosen new software, such as Salesforce, it is important to apply release management. This includes planning, testing and implementing updates, new features and enhancements. In an industry that is constantly evolving, it is necessary to be agile and respond quickly to changing demands and opportunities.

Release management is crucial to ensure that you always have access to the latest technology and features that modern software has to offer. This not only improves the efficiency of your internal processes, but also allows you to be more responsive to customer needs and changing laws and regulations.

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Change Management: connect people to processes

Implementing new software, such as Salesforce Energy & Utilities Cloud, is not just about technology; it is also about people and processes. Change management is the process of planning and managing change within an organization to facilitate the acceptance of new systems.

In the energy industry, it is important to involve employees in the changes that are taking place. For example, offering training and support to ensure that employees are comfortable working with the new tools. Involving teams in decision-making and listening to their feedback is also invaluable. Show them the benefits of the new system and include them in the choice you have made.

Change management helps transition to a culture where data is central to decision-making and operational processes.

Agile Implementation Management: Flexible and Adaptive

In a rapidly changing industry, traditional, linear project management is not always the best approach. Agile implementation management is an approach that emphasizes flexibility and adaptivity. It enables organizations to respond quickly to change and reassess priorities in line with business goals.

With Salesforce Energy & Utilities Cloud, organizations can reap the benefits of agile implementation. This includes phased rollout of new features, regular checkpoints for feedback and continuous improvement of the software.

This approach helps energy companies stay agile and respond quickly to changing market conditions and customer needs.

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Happy customers

In the energy market, customer satisfaction is perhaps the most important differentiator. Prices are broadly comparable and there is a lot of competition. So how do you make the customer journey as pleasant as possible? By making the experience personal. And we achieve that personal touch with a 360-degree view of each client.

What is a 360-degree view of the customer?

A 360-degree customer view is a holistic view of a customer, bringing together all relevant information and interactions with the customer. This goes beyond basic information such as name and contact information to include detailed data on energy consumption, historical transactions, customer service interactions and even behavioral analysis. The goal is to gain a deep understanding of who the customer is and how the company can add value to their lives.

First, that value must be experienced by the customer. Consider:

Improved customer service

A 360-degree customer view enables energy companies to respond directly to customer needs. For example, when a customer has a question about their invoice, the customer service representative can quickly access the invoice data and help the customer appropriately. Also, as an energy company, you can proactively communicate when there are opportunities that provide a benefit to the customer. Imagine getting a money-saving proposal from your energy supplier without even asking for it. Then loyalty is almost guaranteed.

Personal Experience

With a full understanding of the customer profile, energy companies can offer personalized services and offers. For example, if a customer is interested in green energy, the company can present relevant options. The more relevant the communication, the more personal it feels. And then marketing no longer feels like marketing….


Customers do not have to provide the same information every time they contact the energy company. This saves time and reduces frustration, leading to a more positive customer experience.


Customers can view their own data and transaction history, which increases transparency and builds trust between the company and the customer.

In addition, this 360-degree view also provides the necessary benefits for you as an energy company:

Improved customer relations

By better understanding customers and meeting their needs, you build stronger and long-term customer relationships. This often translates into loyalty and lower customer turnover.

Increased efficiency

A 360-degree customer view streamlines internal processes. Customer service representatives can solve problems faster and sales representatives can work in a more focused way.

Cross-selling and Upselling

By understanding what products or services customers need based on their behavior and needs, energy companies can target cross-selling and upselling opportunities.

Customer-oriented innovation

Having detailed customer information enables companies to develop new products and services that closely match customer needs and expectations. Payback on innovation is realized faster without guesswork.

Data-driven decision-making

A 360-degree customer view provides valuable insights. This can range from capacity planning to marketing strategies.

Custom integrations

Of itself, Salesforce already has a range of capabilities, especially considering Salesforce Energy & Utilities Cloud. But of course, there may be times when a link needs to be made to further link Salesforce to the processes in your organization. To this end, musQueteer developers develop with Ruby on Rails and on the Heroku Cloud platform. Our developers develop high secure web apps that effectively cope with cyber attacks, both server side and client side.

On Cloud platform Heroku, we build any web app you want (for example, using the Ruby programming language). Development on Heroku is made easy and deployment is super fast. In fact, Heroku requires comparatively little computing power.

Experienced support for smooth processes

In Life Sciences, work is done in the research sphere, but also with people in critical conditions. Therefore, it is essential that you can always rely on your data and only minimal failures occur. Salesforce has an extensive track record in that area, and we stand squarely behind it. In the rare case that something does go wrong, our knowledgeable and customer-focused support department is there for you to get everything running again as quickly as possible.

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