Article
Customer service: from cost to profitable
For many start-ups and scale-ups, customer service initially feels like a necessary expense. Setting up a functioning support team requires time, staff and technology. But
News
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Einstein AI vs. Agentforce: The difference between an AI assistant and an AI agent
What is the difference between an AI assistant and an AI agent? It seems like a subtle difference, but in practice it makes a world
Article
Data Management: burden or opportunity?
Data is not just the new gold – it is at the heart of digital transformation and competitive advantage. IT managers in the energy sector
Article
AI as co-pilot of your Customer Service
With technological advances no longer a luxury but a necessity just to keep up, organizations are facing a turning point. Customer service, which was once
Article
Agile Transformation – how large organizations stay agile
Technology makes change the order of the day. Lagging behind that change quickly creates problems. But how do you ensure that as a large organization
Article
CRM in Life Sciences – for optimal patient orientation
In the Life Sciences sector, the patient is central. Innovations in technology offer tremendous opportunities to improve care and better meet patient needs. A CRM
Featured
Balancing Privacy and Sales
We are all human beings who need a certain amount of privacy, but at the same time we don’t want to be bothered with clutter that we don’t need. We only want to be presented with information that is applicable and of value to us. Therein lies the paradox. In the context of, for example, the AVG legislation, the use of Data Management Platforms and the disappearance of, for example, Google Tracking cookies, it is becoming very complex to determine what you, as an organization, can and may still do in the area of sales. How do we ensure that we can continue to sell and grow efficiently, while respecting the privacy and wishes of our prospects? In this article, we highlight a few trends to consider.